What is a newspaper worth? It’s a cyclical question that we journalists are asked, especially by those who do not read newspapers. That makes sense, doesn’t it? Putting those critics aside, the truth is that, previously in print and now on the internet, the immediate nature of a newspaper already devalues it the day after it has been read. Its shelf life does not exceed 24 hours. Sad existence. So, why is it worth creating something that only lasts 24 hours?
The answer, the simplest one, is that media exist to disseminate important information for citizens, for democracy, for freedom… you know. And that’s very good. And it is true that without media, current democracies would not exist, we would not enjoy personal freedoms. But that’s not all.
The answer, expanded to more objective values, is that a media outlet is worth as much as what it generates in returns, understood as sales, imports or exports, investments, businesses. In summary, economy. And it is worth even more for its ability to build bridges, connect people, establish solid links between companies. In summary, also economy.
That is the concept we want to promote from DiplomacyNews. The one of the economy, particularly regarding international relations. We want to be the bridge that connects the parties of a future agreement; to governments, administrations, and organizations that need precise and objective information about trade or investment opportunities.
DiplomacyNews was founded with a clear purpose: to offer rigorous and strategic information on diplomacy, geopolitics, international economic relations, and the use of soft power, aimed at a qualified audience of decision-makers in embassies, international organizations, multinational corporations, and leading institutions.
We want DiplomacyNews to develop into a privileged source of information that will simultaneously help diplomatic missions strengthen their institutional presence in Spain, reaching a high-value, specialized audience and enabling them to position themselves with key players in the diplomatic and business spheres.
That is why we will not stop addressing any aspect of diplomatic relations in DiplomacyNews. Because to reach the economy, current diplomacy has very influential tools: culture, university exchanges, scientific cooperation, tourism, sports, gastronomy. All this arsenal, which has been called ‘soft power’, yields better benefits to countries in their bilateral relations than classical political diplomacy.
In this environment, we want to navigate with DiplomacyNews. We want to be the reference for embassies, companies, governments, public and private administrations, and investors in general. And if one day we can say that we helped strengthen bilateral economic relations in our limited scope, we will consider all the effort invested in creating DiplomacyNews worthwhile.
No one has come to the diplomatic world with such a clear objective until now. That encourages us, but it also induces a special sense of responsibility. The work we are starting now is an exciting adventure in which we hope to have the support, feedback, and complicity of our readers. To achieve, together, that it is worth publishing DiplomacyNews every day. And it will be, I am sure.