The Minister of Production, Foreign Trade, Investments, and Fishing of Ecuador, Luis Alberto Jaramillo, and the Secretary of State for Tourism of Spain, Rosario Sánchez Grau, signed a Memorandum of Understanding on tourism this week.
The signed instrument, in which the ambassador of Ecuador, Wilma Andrade, and the General Director of Tourism Policies, Ana Muñoz Llabrés, also participated, is aimed at promoting tourism relations for mutual benefit, expanding opportunities for destination promotion, facilitating the exchange of technical knowledge, and strengthening institutional cooperation among the competent authorities.
Its main areas of work include joint tourism promotion, digital marketing applied to tourism, planning and development of destinations, diversification of tourism products, and the promotion of sustainable, resilient, and innovative tourism.
The Memorandum also provides for actions for the exchange of information and experiences, technical assistance, professional training, technological innovation, and coordination in multilateral forums related to the tourism sector. This agreement will have an initial validity of two years, with the possibility of renewal, and will allow for the development of specific initiatives according to the institutional competencies and budget availability of both parties.
According to the Ecuador Embassy, for its country “this instrument opens a concrete work agenda with Spain, a reference country in management, competitiveness, and tourism innovation. Its implementation will strengthen capacities, position the Ecuadorian tourism offer in a strategic market, and advance projects that translate bilateral cooperation into verifiable results for the sector.”