From October 10 to 12, the capital of Serbia, Belgrade, will host the wine fair Wine Vision by Open Balkan, a cutting-edge event on wines, spirits, gastronomy, and tourism in Europe, bringing together industry professionals, markets, and brands.
Wine Vision by Open Balkan is a dynamic platform where unique flavors, people, and business opportunities converge and thrive. This year, under the slogan “One place. The world,” the leading wine, spirits, and gastronomy producers from the region and around the world will gather alongside an international assembly of buyers, distributors, HORECA sector professionals, and global industry experts. The Wine Vision by Open Balkan 2026 fair offers exhibitors access to a rapidly growing market, with exhibitors from all over the world, an opportunity to discover exclusive products and establish valuable business connections.
Beyond these business opportunities, the fair represents a unique forum for forging relationships and opening new avenues for collaboration. Whether for seeking new suppliers, exploring emerging trends, or positioning a business for future growth, the event offers an unparalleled environment where deals are closed, ideas are exchanged, and lasting alliances are forged.
The previous edition of the fair brought together more than 500 exhibitors from 34 countries, and professional buyers and exhibitors from over 40 countries in Europe and the rest of the world participated in thousands of B2B meetings held during the event.
The presentation of Wine Vision by Open Balkan is available on the website of the fair. Likewise, in this link the online registration for professional buyers/distributors is available until July 15, 2026, and for exhibitors/wineries until September 1, 2026.
